MY GOAL IS TO HELP EVERY CLIENT FEEL CONFIDENT AND KNOWLEDGEABLE BEFORE BEGINNING A PROJECT. IN THE BEGINNING PHASES, THERE ARE MANY QUESTIONS ANSWERED FREQUENTLY. HERE ARE THE MOST COMMON: 

 
 

IF I ALREADY HAVE A LOGO, CAN WE STILL WORK TOGETHER?

Yes! I can work with you to make edits to your current logo design, or we can use your current logo as the springboard to develop other artwork and materials for your brand. This is absolutely not an issue, promise! Design projects with an existing logo will be billed hourly.

 

IS THERE A PAYMENT PLAN?

Total cost of each package is split into two equal payments. One is due upon booking to hold your spot in my schedule. The final payment is due at the completion of the project, before any final design assets are sent out. Invoices are sent via email, and payment methods include online secure payment by credit card or bank account. Initial deposits are non-refundable. Final payments are also non-refundable after final files are sent.

 

WHAT PRINTING SERVICE DO YOU RECOMMEND?

You can find all of my favorite business resources (including printers!) here.

 

WHAT IF I DON'T NEED A BRAND, BUT NEED A WEBSITE?

While I prefer to design websites based on a brand design that I conduct, I'm happy to work with you to create a website based on existing brand guidelines. However, since this isn't part of one of my predefined packages, your website project will need to be estimated and billed hourly.

WHAT IS A "BRAND STYLE GUIDE"?

This is one-page document that compiles all of your brand's design elements. (Your logo, submarks, color palette, coordinating fonts, etc.) As you make aesthetic decisions for your business, you'll be able to reference your brand style guide to ensure that your marketing materials, storefront, and other assets are cohesive and "on brand".

 

WHAT WEBSITE PLATFORM DO YOU USE?

Brand design packages include a website designed on the Squarespace platform. Squarespace is user-friendly and responsive (which is design-speak for mobile-ready). Squarespace customer service is also unparalleled! Contact for pricing for Wordpress or Showit sites.

 

DO I NEED TO HIRE YOU FOR WEBSITE UPDATES?

You can, if you'd like! However, you'll come away with a personalized Squarespace Training Video to guide you through managing, updating, maintaining your web design as your business grows and develops. While I'd love to have you as a repeat customer, my goal is to empower you to manage and update your website on your own.

 

do you offer coding services?

Actually, yes! I get the amazing opportunity to work with the best web developer around - and he also happens to be my husband. :) So, if you already have a website, but need a web developer to work on your code, he's your guy! Check out our Geek Speak services here

WHAT IS AN "EPS" OR "VECTOR" FILE?

An EPS file is made from a series of lines rather than dots (pixels) and can be made as small or large as you need - even billboard size! This file type (also known as a vector) is the preferred for printers and manufactures and helps them produce the logo accurately. An EPS/vector image is made in Adobe Illustrator. (Logos made in Photoshop aren’t true vectors and therefore limit what you can do with them. ) You do not need to own Illustrator in order to personally use your logo as I will provide your logo in PDF and PNG formats as well. 

 

WHAT IS A "BRAND COLOR PALETTE"?

A brand color palette is a collection of custom colors that I mix especially for you and your brand. Palettes provide your brand with a unique "visual voice" and help set your brand apart from others. (For instance, when you think about McDonalds, what colors pop into your head? Red and yellow, right?) Each client's needs are different, so your palette can range from as few as 3 colors to as many as 10.  

 

WHAT IS A "SUBMARK" OR "SECONDARY LOGO"?

It's a simplified, condensed or alternative version of your logo. This could be a simpler version of your logo design, supporting iconography, or similar assets. These are fun to use for social media icons or promotional materials like pens or water bottles.