Create an experience, and look

  like the brand you’re building.  

BRANDING

Your brand should make people get it. Not just what you do, but what kind of business this is and what they can expect from you.

I start with the thinking first: what you’re building, who it’s for, what you want people to understand, and what needs to feel unmistakably yours. Then we turn that into a visual identity that gets attention, builds trust, and actually works in the real world, from your website and social media to packaging and all the little details in between.

Because the best design decisions start long before I open any design software or pick up the Apple Pencil.

I N V E S T M E N T S T A R T I N G A T $ 4 , 5 0 0

What’s included in an Ashley Brown Creative branding experience…

  1. BRAND DISCOVERY + STATEGY
  2. CREATIVE DIRECTION
  3. PRIMARY + SECONDARY IDENTITY
  4. BRAND MARKS
  5. CUSTOM COLOR + TYPE SYSTEM
  6. SUPPORTING BRAND ELEMENTS
  7. BRAND BOOK + GUIDELINES
  8. ORGANIZED FILE LIBRARY

Optional Project Additions

The brand doesn’t stop at the logo. Once we have the identity, I can build out the pieces your particular business actually needs. Optional additions are scoped and quoted based on what your business actually needs. Some can be built directly into your Brand Design project, while a longer list may be better suited for a Design Day after the core identity is complete.

  • business cards, stationery, menus, sales materials, media kits + printed pieces

  • boxes, labels, inserts, product cards, wraps, tags, retail packaging + presentation

  • email design, social templates, presentation decks, digital downloads, sales pages + launch assets

  • signage, displays, event pieces, customer touchpoints + branded details people actually interact with

  • photography direction, campaign concepts, launch visuals, merchandise + the supporting pieces that make everything feel like one brand

  • branded presentation slides to use for various presentation platforms.

Our design process is something I’m really proud of and have spent years perfecting. It’s important to me because not only is it my goal to give you an amazing brand, but I also want the process to be fun, edifying to you as a business owner, and completely free of frustration.

Part One | Discover

First, I need to know what we’re actually building. We’ll kick things off with my Brand Workbook, which digs into your business, audience, personality, goals, what’s working now, what isn’t, and how this brand actually needs to function once I hand it back to you. Yes, I want to know what you like visually. I also want to know what you sell, who’s buying it, where they’re finding you, what you want to be known for, and where you’re trying to take the business next.

Part Two | Position

Before I design the brand, we agree on the world it needs to live in. I’ll translate everything from Discovery into a curated visual direction, including mood, color, references, typography cues, and the overall feeling we want the brand to have. This gives us something much more useful than “I like this logo I saw on Pinterest.” It gives us a direction.

Part Three | Creative Direction

Now we turn the direction into something distinctly yours. I’ll develop one to two thoughtfully considered identity directions based on everything we’ve established so far. You won’t just see a logo sitting alone on a white page. I want you to see how the identity starts to behave as a brand, how the pieces work together, and what it could look like out in the real world. From there, we’ll choose the strongest direction and refine it.

Part Four | Brand Build Out

This is where the logo becomes a system. Once the direction is locked in, I’ll build out the rest of the visual identity: primary and secondary logos, brand marks, color palette, typography, and any supporting elements your particular brand needs, like patterns, illustrations, textures, or graphic elements. The goal is to give you enough range to keep things interesting without making every Instagram post look like it belongs to a different company.

Part Five | Making It Real

Because eventually the brand has to leave the mood board. Once the core identity is finished, we can apply it to the pieces included in your project. That might be packaging, print pieces, digital assets, launch materials, social graphics, signage, or whatever your business actually needs to show up consistently in real life. This is usually the part where everything starts to click.

Part Six | Brand Book + File Library

Everything you need to actually use the thing. You’ll receive an organized Brand Book outlining your visual system, including color codes, typography, logo usage, spacing, supporting elements, and the practical details that keep your brand looking like your brand six months from now. I’ll also package your final files so you aren’t opening a folder called FINAL-FINAL-LOGO-USE-THIS-ONE-2.ai three years from now wondering what happened.

Part Seven | Handoff + Launch

Time to put it out into the world. I’ll hand over your organized final file library, guidelines, and anything else included in your project so you’re ready to actually use your new brand. If the ABC Launch Day Kit stays part of your package, this is where I’d include launch ideas, practical tips, and ready-to-use pieces to help you introduce the new look without waking up on launch morning wondering, “Wait... what am I supposed to post?”

L E T ‘ S   G E T   S T A R T E D

A few questions you might have…

  • Definitely not.

    The logo is one piece. We’re creating a visual system you can actually use across your website, packaging, social media, print pieces, signage, products, and whatever else your business needs.

    The goal is for you to stop reinventing your brand every time you open Canva.

  • Maybe. Maybe not.

    Sometimes the logo is perfectly fine, but everything around it has been pieced together over time and the business no longer feels cohesive. Other times, the business has simply outgrown the brand it started with.

    We’ll look at what you already have before deciding what actually needs to change. I’m not interested in redesigning something just for the sake of redesigning it.

  • You really don’t need to be.

    You can show up with a beautifully organized Pinterest board, three screenshots you saved two years ago, or a very specific, “I don’t know what I want, but I know this isn’t it.”

    Part of my job is taking what you know about your business and translating it into a visual direction that makes sense.

  • Absolutely.

    This is your business, and I want you to love where we land. But I’ll also explain the thinking behind what I’m recommending so we’re making decisions based on more than whether we happen to like blue that day.

    We’ll refine the strongest direction together until it feels right.

  • Because more options don’t always make for better decisions.

    By the time I start designing, we’ve already done the work to understand your business and agree on a creative direction. I’d rather put that time into developing one or two strong, thoughtful directions than give you five unrelated logos and ask you to play creative director.

    You’re hiring me to help narrow the possibilities, too.

  • We can build those in.

    Every business needs different things, so I don’t automatically load the core package with a bunch of deliverables you may never use. Packaging, collateral, launch materials, social templates, signage, and other brand pieces can be added based on what actually makes sense for your business.

    If your list is especially long, we may save some of it for a Design Day once the new identity is finished.

  • Yes.

    If your current website is going to look like the awkward cousin of your shiny new brand, we should probably talk about that.

    Brand + website projects can be scoped together so the strategy and visual direction carry through from the beginning rather than trying to retrofit one to the other later.

  • Most Brand Design projects take several weeks from kickoff to final delivery, depending on the scope and how many additional pieces we’re creating.

    I also only take on one Brand Design project at a time, which means that once your project comes up on my design calendar, your project isn’t sitting in a queue along with three other brands. I do this so I stay fully immersed in what we’re building together.

    You’ll receive a clear timeline before we begin, including when I’ll need feedback from you, so we can keep things moving without either of us wondering what happens next.

  • More than a folder of logo files.

    You’ll leave with a complete visual direction, a flexible identity system, brand colors and typography, supporting elements, guidelines for using everything, and an organized file library built for real life.

    Most importantly, you’ll finally have a brand that gives you something solid to build from instead of having to make every creative decision from scratch.

Let’s make it better.

WORK WITH ASHLEY